Tag Archive for: #customerinsights

Are you selling what your customers want, or what you want to sell?

Unless you’ve talked to a broad spectrum of customers, you may have little idea what attracts them to your products or brand. You may have a skewed notion of what they like least about them. You might be in the dark about what keeps them coming…

From Data to Decisions: Business Intelligence for Competitive Advantage

In today's hyper-competitive business landscape, data isn't just an asset—it's the lifeblood of strategic decision-making. Yet, despite the overwhelming volume of data generated every second, many companies struggle to transform this raw information…
Businesspeople having meeting in the office

Why Executives and Marketing Leaders Need to Consider Research

In today’s fast-paced business environment, executives in leadership and marketing are often responsible for the task of driving innovation and influencing positive change within their organization. Inevitably, those looking to shake up the…