Tag Archive for: creativity

Beating the Winter Blues, One Bloom at a Time

January is finally over, and while the days are gradually getting longer, it’s still freezing here in Philadelphia and it’s taking an extra lot of effort to pry myself out of my apartment. A few things that have motivated me to venture out…

No one ever got fired for doing what everyone else does

Over the past 50 or so years, a great many things have melted into a kind of sameness. Cars used to look vastly different from one another. A 1960 Corvette looked nothing like a 1960 Buick Electra, which looked nothing like a Ford Falcon. Today,…
hexagons with business icons
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Are you making a BIG mistake in times of economic uncertainty?

During uncertain economic times, it’s easy to cut Marketing budgets, prioritizing new customer acquisition over what you invest in current customers – the most important people in your world. If you nurture and serve your current customers…
hand writing in journal

Writing from Scratch

I was an extremely anxious writer growing up for two reasons: my thoughts would race through my mind too fast for me to translate into complete sentences, and I never felt as if my work was truly done. I grew up learning and speaking two languages.…
food cart in airstream

Where have all the big ideas gone in advertising?

The shape of advertising has changed significantly in the last two decades, with the advent of digital (and associated tech advances), a desire by large corporations to in-source advertising and all things creative, to save money – and the…