Tag Archive for: communication

Culture of Change: Working Beyond Silos

During my time in higher education, universities began the restructuring of communication and marketing departments. Instead of organizing teams by expertise—such as content creation, digital marketing, media relations, and internal communications—they…

The Subjectivity of 1-10 Scale Ratings: Navigating Nuances in Customer Satisfaction

Customer satisfaction ratings serve as a vital tool for us at Ideba to gauge the success of not just our client’s products and services, but our own work as well. The quintessential 10/10 rating is often the coveted benchmark. However, beneath…

We Are the Champions: Leveraging the Power of Customer Advocacy

If you live in the Pacific Northwest, moss is a part of life. The moist temperate climate is the perfect breeding ground for spores to spread easily and quickly. If you leave something outside all winter, I guarantee that by the spring solstice,…
business people talking and meeting on the street

The Importance of Empathy

Having empathy allows us to connect with others on a deep level, foster understanding, compassion, and positive relationships. A key component of being empathetic is the ability to practice active listening. This means that you are genuinely…
man talking into microphone and waving at computer
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The Power of Exceptional Service: The Art of Effective Communication and Responsiveness

In today's fast-paced world, where customers have numerous options at their fingertips, providing exceptional service has become crucial for businesses to stand out from the competition. We just completed (4) two-hour service training sessions…
people in negotiation

Active Listening: The Meaning Behind the Message

How we listen has a measurable effect on the quality of information the other person expresses. In Stephen R. Covey’s best-selling book, The 7 Habits of Highly Effective People® he explains that most people listen with the intent to reply,…
group looking at smartphone

Shared experiences – still a staple to our culture?

Two events in the world of sports last month prompted me to think about the role shared experiences play in our lives, and specifically in a remote work environment these days. The first was the release of Super Bowl ads (in full or as teasers)…
empty office

Post-Pandemic Return to Work

The pandemic has rocked our world. I try to look at the glass half full and find the positive things that have happened as a result. The pandemic caused people to work in ways they would have never thought of. Pre-COVID, many companies would…
right and left side of brain differences

Communicating with Creatives

By nature of the industry, advertising and marketing agencies are filled with creative and artistic thinkers. While creative professionals often have a reputation for being imaginative and talented, business professionals occasionally express…