Posts

People, Process, Technology

Now that we are seeing commercial releases of GPT-3 artificial intelligence, this year has been phenomenal in watching new tools for marketers evolve. As they get smarter, expand the datasets, and improve the user experience, this year should…

Ready Synthetic Go.

The world’s house arrest surfaced new habits and accelerated synthetic products - big empires today. Think the star-studded MasterClass, or the elite expertise of Farnham Street. This is a far cry from when I made $380 dollars selling…

AI Is Just as Biased as We Are

You may have heard: Amazon’s job recruiting tool didn’t like women. The tool was built to review job applicant resumes and identify the most qualified candidates. The issue was that the AI had been trained via patterns observed…

Chatbots, Siri and Alexa

Little chatbot bubbles continue to appear more frequently in our digital lives.  I find myself using them most often when I can’t get a reasonable time estimate from a customer service line.  Talking to a human (especially one…

The Lure of the Robot Doctor

You may have seen a news article or the viral video about a man who was informed he was dying by a telepresence robot.  Per the NY Post, the patient was told the doctor was making rounds and would speak to him and his family. They were…

Getting off this Rock

Congrats to the amazing NASA team for landing a new rover on Mars Monday. The successful landing was filled with so much tension, like their calculations were off and it would fail in the last seven minutes. Would love to have compared that…

Expanding Your Horizons – and Taking Your Job

Suddenly, every company seems to have mastered AI. Judging from their marketing, you’d expect sentient robots scurrying about making all their products bigger, faster, and more personalized; making every business more profitable, efficient,…

Finding the Intelligence in the Machine

I usually stand alone when I proclaim how much I loved The Lawnmower Man, the 1992 film based on a Stephen King short story.  Despite it getting a 42 metascore from Metacritic, it was a seriously important film for me.  It proceeded other…

Bow to Your Robot Overlords

In an article entitled, “You Will Lose Your Job to a Robot—and Sooner Than You Think,” writer Kevin Drum states: “The AI Revolution will be nothing like [the industrial revolution]. When robots become as smart and capable as human…
39083675 - robot working on laptop (done in 3d)

The Robots Have Terrible Taste

Last year, McCann Japan built an artificial intelligence creative director (AI-CD).  The machine uses troves of past advertisements to draw upon to create a new ad.  The client, Clorets, got to pit man and machine. Two ads were created, you…