Tag Archive for: ai

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AI follies, part douze

A writer named Adam Kucharski wanted to test Microsoft Copilot’s…
Two lines of people flowing past a business person in the middle.

AI shouldn’t be your strategy. Your customers should be.

The big promise  Last week, someone told me, “AI is going…
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Customer service misses for premium brands – and how AI can help 

In the past few weeks, I have noticed a number of "customer service…
Virtual social network concept

Synthetic audience data is getting smarter. Here’s why it’s not enough.

If you’ve been in a strategy meeting recently, someone has…

A unique perspective on AI

Over the past 3-4 years, Ideba has conducted dozens of qualitative…

The public has surprisingly sophisticated views on AI

“…The majority of adults under 30 say the increased use of…

Why Trust Matters More Than Ever in an AI-Driven World

In the rush to integrate AI into business solutions, it’s easy…

Customers Don’t Just Want Data. They Want Direction.

As a business, one of the most important questions you can ask…

Customer Care in 2025

We’ve heard it plenty (too much, actually): AI is reshaping…

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Your customers don’t just want data. They want direction.

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