• Research
  • Consulting
  • Creative
  • Training
  • Blog
  • Contact us
  • Menu Menu

Back to Beyond – Defeating the ordinary in film, now and then

February 17, 2023
film reel and clapper

We didn’t have Marvel movies when I was growing up. Via TV, we were still fed a steady diet of Hollywood’s Golden Age, watching Bogart, Cary Grant, Bette Davis, Barbara Stanwyck and the rest dance to the tunes of screenwriters like Raymond Chandler and William Faulkner under the direction of masters like Alfred Hitchcock, Howard Hawks, and Preston Sturges.

Most of the stars of the era came from theater. There was a reason that some of the biggest female stars of the era playing beautiful, glamorous women were comparatively plain. They were chosen because they could “act” beautiful—not because they were.

The screenwriters were largely novelists and playwrights recruited to work for the Hollywood studios. They brought those novelistic, theatrical sensibilities with them.

For decades, the films were shot in black and white—even long after color was available. Hollywood’s goal was not to recreate our world; it was to create a brand-new world primed for the unexpected and outrageous. Black and white provided the distance audiences needed to accept these over-the-top tales of murder, betrayal and intrigue. When color came in vogue, the overripe, too-bright Technicolor often served the same purpose. It let us know this wasn’t our world we witnessed. It was something so much more.

After a point, the theatrical style of filmmaking went out of vogue. Television attuned us to watching ordinary folks do ordinary things in this world instead of watching larger-than-life figures run amuck in strange, shimmering, wondrous ones.

Now, though, we’ve come full circle. We’re longing for those fantastical realms, and we seek them in films based on comic books, video games and any other source that takes us beyond our normal. Kitchen sink realism is boring, it turns out. We have limited taste for watching, well… versions of ourselves. We want larger than life. Distant planets, strange powers, it doesn’t matter.

But there remains something magical in the way they did it in the old days—no CGI, no effects. Just outsized characters played by gifted stars directed by men (alas, they pretty much all were) who knew how to use them. Take a look—and realize how artists created new worlds without the illusion of leaving this one.

The Big Heat

Fritz Lang’s noir about the tragic dance of a cop and a gun moll as the cop takes on his city’s crime syndicate.

Meet Me in St. Louis

A Technicolor perfection of a musical

The Lady Eve

One of the greatest comedies ever set to film.

Once Upon a Time in the West

The music, the cinematography, the direction, the story…  Operatic in tone, profound in scope. No other western can match it. 

Leonce Gaiter – Vice President, Content & Strategy

Share
  • Facebook Facebook Share on Facebook
  • X-twitter X-twitter Share on X
  • Linkedin Linkedin Share on LinkedIn
  • Mail Mail Share by Mail
You might also like
magnifying glass between happy and sad faces Your Call is Important to Us
video on a tablet Not All Video is Created Equal
wood blocks with business icons An Ever Evolving Role at an Ever Evolving Company
tradeshow booths Returning to In-Person Conferences
right and left side of brain differences Communicating with Creatives
call center employees gathered around computer Transforming Customer Service Through our Bespoke White Glove Service Training

Contact Us

Oregon

6279 SE Genrosa Street
Hillsboro, OR 97123
Tel: 425.638.3797
Email: davids@idebamarketing.com

Recent Posts

  • A Year of Giving Back: Ideba’s 2025 Volunteering Recap
  • A unique perspective on AI
  • Giving Back in Pigeon Forge: Our Annual Business Review with Purpose
  • Can music shape mood and productivity?
  • Ahead of the Curve: Defining an AI Position Before the Roadmap Is Clear

Archives

  • November 2025
  • October 2025
  • September 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017

Ideba is a consulting, research and creative firm focused on providing measurable benefits to our clients while creating positive change in the communities in which we do business. We do not define our success principally on the bottom line, but on the success we create for our customers.

Contact us SVG Image
  • Home
  • Research
  • Consulting
  • Creative
  • Training
  • Blog
  • Contact us
Read our blog

Your customers don’t just want data. They want direction.

SVG Image
Get the latest

Subscribe to our quarterly newsletter

  • LinkedIn
  • Vimeo

Scroll to top Scroll to top Scroll to top