The Power of Transparency: Building Trust Through Clarity

While conducting qualitative research interviews, I often hear the phrase “what goes on behind the curtain,” which speaks volumes about the challenges of transparency in business. Clients consistently desire better communication and increased…

Breaking Barriers Together: An Evening with First Officer Anastasia Messmore

Last week, I had the privilege of gathering with colleagues and friends for an Ideba Women's Dinner in Atlanta, featuring guest speaker First Officer Anastasia Messmore. Sitting at the table was inspiring. Here we were, a group of women with…

Reddit, Research, and the Rise of Unconventional Information Sources

When was the last time you Googled a company? Probably sometime within the last week. There are approximately 99,000 Google search queries every second (SEO.AI). Google and other internet sources are a prominent way for individuals to get all…

Sampling Bias in Market Research: Are You Asking the Right People?

In a previous post, I discussed how the subjectivity of 1-10 scale ratings can impact customer satisfaction insights. But understanding how people respond is only one part of the challenge. It’s not just about how people respond — it’s…