Emotional Intelligence: The Secret to a Lasting Competitive Edge

In my role at Ideba, I work with a company whose customers consistently praise the sales team’s friendly and personable approach. It’s remarkable how a positive sales experience can influence the outcome of a deal. I’ve frequently heard…

Culture of Change: Working Beyond Silos

During my time in higher education, universities began the restructuring of communication and marketing departments. Instead of organizing teams by expertise—such as content creation, digital marketing, media relations, and internal communications—they…