The Fall is About Gourds, Goals, and Getting Stuff Done

Fall is my favorite time of year, and not just because I’m a fan of scenic foliage or Halloween. As a kid, I relished the excitement of returning to school, equipped with a brand-new backpack and supplies. I didn’t mind saying goodbye to…

The Magic of Broadway

The reality of life is that many of us live in a “work hard, play hard” world, balancing work, family, friends, social media, and more. Nothing better than a vacation to escape “communication overload”, but reality is that travel…

How Customer Feedback Drives Continuous Improvement

In today’s fast-paced business world, companies can no longer afford to launch a product and simply hope it hits the mark. Iteration and continuous improvement, fueled by customer feedback, are now essential to staying competitive. Businesses…

Laboratory Research and Market Research: More Similar Upon a Second Glance

This summer, I had the pleasure of working with the Ideba team as a research intern. The internship title was a familiar one, but I was nervous that my previous experiences wouldn’t translate well. During the school year, I study Human Biology…