How Customer Feedback Drives Continuous Improvement

In today’s fast-paced business world, companies can no longer afford to launch a product and simply hope it hits the mark. Iteration and continuous improvement, fueled by customer feedback, are now essential to staying competitive. Businesses…

Laboratory Research and Market Research: More Similar Upon a Second Glance

This summer, I had the pleasure of working with the Ideba team as a research intern. The internship title was a familiar one, but I was nervous that my previous experiences wouldn’t translate well. During the school year, I study Human Biology…