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Money CAN Buy Happiness
I often hear the phrase, “money can’t buy happiness.” Generally, people who disagree with this statement are likely to define or base their happiness on the quantity/qualities of their material possessions. As someone who dreams of one…
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If You Want People To Do Something, Make It Easy
It’s been said that if you want people to do something, make it easy. Which is fabulous advice and an effective truth that I try to leverage from day to day.
In economic terms, some companies have turned to tracking and creating metrics…
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It’s Time for Product Roadmap 2.0
Ideba provides win/loss, CSAT, and voice of the customer research for clients. Additionally, our creative group is tapped to refine organizations’ product roadmap. This provides an opportunity to examine the nexus between customer needs,…
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The Value of Human Imagination in a World of AI
Marketers are often the ones tasked with thinking up the "next big thing." But in a world where artificial intelligence can generate new ideas and products, what is the value of human imagination? Let's explore this question and its implications…
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Finding a Career Amidst Your Interests
Tucked in a dusty corner next to a rarely used pair of offices, there exists a collection of magic portals to different worlds. Outsiders looking in may see a dark room filled with colorful lights after-hours. They may see a collection of chairs…