Tag Archive for: VoiceOfCustomer

Celebrating Pride and the Power of Being Heard

This past weekend, I celebrated Pride with my community in Denver, CO. The whole city showed up. Rainbow flags everywhere, local businesses offering specials, street festivals full of food, music, and joy. It was colorful and loud and proud…

Emotion in Market Research

Are you confident your market insights are telling the full story? After more than a decade in market research, I’ve come to see that truly valuable insights are not only objective and actionable, but also capture the emotional context behind…