Tag Archive for: ROI
![woman working with AI chat on computer](https://idebamarketing.com/wp-content/uploads/2024/01/generative-ai-digital-art-business-woman-creating-2023-11-27-05-28-21-utc-495x400.jpg)
GenAI – Key Research Findings in 2023
With CES kicking off next week in Vegas, there will undoubtedly be a heavy focus on generative AI (GenAI). In this blog post, I’d like to share the top findings from multiple qualitative research studies conducted in the past six months by…
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Where have all the big ideas gone in advertising?
The shape of advertising has changed significantly in the last two decades, with the advent of digital (and associated tech advances), a desire by large corporations to in-source advertising and all things creative, to save money – and the…