Tag Archive for: #CustomerFeedback

Sampling Bias in Market Research: Are You Asking the Right People?

In a previous post, I discussed how the subjectivity of 1-10 scale ratings can impact customer satisfaction insights. But understanding how people respond is only one part of the challenge. It’s not just about how people respond — it’s…

What’s Changing in Business Research? The Biggest Shifts in 2024

Every year, Ideba digs into what drives customer satisfaction, deal wins, and losses. The trends tell us a lot about what businesses are getting right and where they’re falling short. In 2023, customers valued expertise, client service,…

Are you selling what your customers want, or what you want to sell?

Unless you’ve talked to a broad spectrum of customers, you may have little idea what attracts them to your products or brand. You may have a skewed notion of what they like least about them. You might be in the dark about what keeps them coming…

The Power of Feedback

In today's competitive business landscape, understanding and leveraging customer feedback is not just beneficial—it's essential. Insightful feedback provides a direct line to your customers' thoughts, experiences, and expectations, offering…

How Customer Feedback Drives Continuous Improvement

In today’s fast-paced business world, companies can no longer afford to launch a product and simply hope it hits the mark. Iteration and continuous improvement, fueled by customer feedback, are now essential to staying competitive. Businesses…