Tag Archive for: consumer

black shapes

The Bouba/Kiki Effect: Understanding the Relationship of Sound and Meaning

Bouba and Kiki are two words invented by the German psychologist, Wolfgang Kohler, in his late 1920’s research exploring the connection between sound and meaning. Participants were asked to match two abstract shapes with two made-up words…
businessman race hurdle competition. business concept

There are no Winners if you don’t Compete

In a world without competition there are no winners, but there are also no losers. There are no prizes to be won, but there is also nothing to motivate you to try something new. Without competition, there is no drive to improve. In the business…
booth at CES

Pre-Highlights from CES2018 to Avoid Going There in Person

The (sometimes) energetic craziness of the yearly Consumer Electronics Show in Las Vegas is mostly overshadowed by the too-many-people-to-enjoy-myself syndrome.  Having attended over the past 20 years now, it has gone from the friend that…