Posts

Communicating with Creatives

By nature of the industry, advertising and marketing agencies are filled with creative and artistic thinkers. While creative professionals often have a reputation for being imaginative and talented, business professionals occasionally express…

Communication and Conference Calls

I’ve been spending a lot of time helping clients to enhance their staff’s level of service. In the world that we live in everyone expects the red carpet to be rolled out for them. We all want, and most of the time expect, that special…
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Brand Building: Research First

Great branding is the most direct and powerful way for your company to tell the world who you are and what you stand for. But how do you filter all your creative design options to both please the client and reach consensus within your team? Even…
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Your Agency Should Be the Antidote to the Kool-Aid

In the world of corporate technology, it is painfully difficult to maintain third-party objectivity.  It’s hard to adopt and maintain the attitude with which prospects approach your products and services.  When working with a product or…