Tag Archive for: bigdata

The Evolving Role of the CRO

Sales is hard! Many Sales leaders set new stretch goals year over year, sometimes without any shift in business fundamentals – increasingly relying on upselling and cross-selling to drive higher revenues. Turnover is high among salespeople…
food cart in airstream

Where have all the big ideas gone in advertising?

The shape of advertising has changed significantly in the last two decades, with the advent of digital (and associated tech advances), a desire by large corporations to in-source advertising and all things creative, to save money – and the…