Tag Archive for: agency

marketing strategy branding commercial advertisement plan concept

Bridging the Talent Gap

There has always been the question of when to outsource marketing functions to agencies, but the past three years has seen the upswing of corporations hiring in-house talent. A lot of this stems from the commitment to social media and the adoption…

Help Me Help You, Times Two

Fans of the movie "Jerry Maguire" know the expression "help me help you" quite well.  The phrase came to mind while reading a blog entry from Hightail called The Agency Game: 10 tips for working with agencies, and some of the maxims struck…