Cooper Pacific

Category: Research & Marketing Client’s Pain Point “As we continue to recover from the impacts of the 2008 economic downturn, how can we facilitate investor retention and growth?” Ideba’s Approach Qualitative research to understand…

Providence New Pregnancy Care Model Testing

Category: Consulting  Client’s Pain Point “What are the perceived benefits and barriers to acceptance for a new team-based pregnancy care model?” Ideba’s Approach Conducted a research study including 1:1 in-depth interviews with 33…

WatchGuard Seminars in a Box

Category: Consulting Client’s Pain Point “We need a consistent approach to recruiting, planning, marketing, and tracking seminars and webinars”. Ideba’s Approach Leveraged Marketo® software, created a “Seminars in a Box” campaign,…

Watchguard Security Pays Campaign

Category: Marketing Client’s Pain Point “We have a channel incentive program in place, but there seems to be a lack of awareness of the program, with many partial sign-ups, and incomplete registrations.” Ideba’s Approach Developed…

VicTrans Website Development

Category: Consulting Client’s Pain Point “Victoria’s automotive repair market is so competitive and drivers are now so well-informed. We need to improve our web presence to connect with our customers and help attract new business.” Ideba’s…

Microsoft Virtualization Research

Category: Research Client’s Pain Point “Why are there so many queries into our Product Management Department – with more all the time? What’s influencing our customers’ licensing decisions?” Ideba’s Approach Conducted worldwide…

FortisBC Sales Enablement Materials

Category: Marketing Client’s Pain Point “Everybody – the public, our customers, our employees – thinks we’re just the gas company. How do we get them to see we’re now so much more than that?” Ideba’s Approach Developed a set…

FortisBC Testimonial Video

Category: Marketing Client’s Pain Point “More and more of our customers are asking for proof that we can deliver integrated geoexchange solutions for multi-unit and multi-building developments.” Ideba’s Approach Planned and executed…

FortisBC Mt Hayes Event

Category: Consulting Client’s Pain Point “The good news is we want to celebrate the completion of our new $200M-natural gas facility.?The bad news? It’s in a remote location, you’ll need the approval of multiple decision makers and…

Denali HP Microsite

Category: Consulting Client’s Pain Point “How can we communicate the benefits of HP networking to our clients in a competitive market?” Ideba’s Approach Built an HP Networking specific microsite, with video evidence and other value-added…