Navigating the Future of Content Strategy with AI: Insights from Sarah O’Keefe

Connecting customers to the content that they need to be successful has always been critical to success. We all know, as end-users and through personal experience, the importance of having the right content at our fingertips when we are trying…

When Rest Is Best

Like most people, I’ve been delighted by the Paris Olympics. From the totally unprecedented opening ceremony in the pouring rain, to Dutch sprinter Femke Bol’s stunning anchor leg of the mixed 4x400 relay (watch the full race here, and check…

Behind the Scenes at Ideba: Learning and Growing as a High School Intern

As a rising senior in high school, I am currently going through the stress-free and relaxing process of applying to colleges. But in all seriousness, it is an exciting time to explore your interests and see what you want to do with your life…

Navigating Work from Home as an Intern

Working from home as a college intern can present unique challenges, especially for someone who grew up in the digital age. Managing distractions while navigating a new way of working can be daunting when you're at the beginning of your career…

Three Cautions for Marketers at Startups

In a startup, single individuals often handle multiple roles. Someone handling sales might also spearhead marketing, or vice-versa. Yes, that’s scrappy and agile and all that, but it can also cause significant confusion. That’s because sales…

Accurate and actionable decision-making information

While it’s been said that marketing without data is like driving with your eyes closed, in The Age of Information I think marketers are running into the opposite problem! They have so much data piped into their world it gets in the way of…

A Failing Power Grid: The Aftermath of Innovation

Recently, during a conversation about NVIDIA and AI, something came up that I had not previously considered: the impact of AI on the power grid. In a place like California, which has already seen difficulties simultaneously cooling houses and…

Exploring the Intersection of Neuroscience and Market Research

As I mark my six-month milestone at Ideba, I’ve begun to reflect on my journey thus far into the world of market research, my first venture outside the traditional lab setting of neuroscience. Initially intimidated by the transition, I've…

Think Versus Feel: Understanding the Difference in Market Research

With the school year winding down my two high-school-aged teenagers are tasked with course selection for next year. Recent conversations at the dinner table have become an opportunity to learn more about their interests and certain jobs that…