Through a suite of complementary research services, we help you glean important insights from those who matter most —your customers and prospects. Competitive, customer satisfaction, and win/loss research can identify your strengths and areas to improve, and gauge the health of your customer relationships.
Client Satisfaction (CSAT) Research keeps your finger on the pulse of the business. Through real-time feedback from current customers, you’ll know what’s working well, and what needs attention.
Win/Loss Research helps you understand why you win or lose deals. Gain competitive intelligence and advantage by learning how competitors position themselves to your current and potential customers.
Voice of the Customer (VOC) Research consists of in-depth interviews that drill into intimate customer behavior and opinions (e.g., how relationships evolve over time, and what customers want from your roadmap).
Quantitative Research provides definitive answers to questions about critical issues from market recognition and customer challenges to likelihood to purchase. These actionable insights come with the added bonus of boosting your pool of qualified prospects.
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Jenna Whelan2022-12-08 13:01:582024-02-22 13:22:02Year-End Summary of Win/Loss Research
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Jenna Whelan2022-06-14 08:28:422024-02-22 13:22:08Know What Your Customers Expect from Your Solutions — and Your Company
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Jenna Whelan2021-12-14 06:57:052024-02-22 13:22:14Using Research to Set Goals for 2022
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Jenna Whelan2021-05-24 11:07:122024-02-22 13:22:20You Won’t Know If You Don’t Ask
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Jenna Whelan2021-05-18 08:20:242024-02-22 13:22:25Why Aren’t You Doing More Research?
