We all know that a good brand, communicating strong values in the right way, can attract a loyal following and build its awareness worldwide. When recently asked about my favorite brands it took me only a minute to come up with my top three and the characteristics that make them great:

Starbucks
• High quality
• Healthy food choices that are convenient
• Great customer service
• Values the community and customizes its retail stores to match their neighborhoods.

Macy’s
• Good deals on high quality
• Custom/personalized offers for me
• Gives back to the community over the holidays (Thanksgiving parade,

Amazon
• Convenient, easy and fast
• Has everything
• Great customer service

What they all have in common – besides being my favorites – is that they offer a great product paired with great service and a meaningful message.

-Stephanie Vanterpool, Research Director

What are your top 3 favorite brands and what do they mean to you?

3 replies
  1. Sandra
    Sandra says:

    In no particular order a list of my favorite brands/products:

    Apple – user-friendly, high quality, innovative, top in style & function

    Jurlique – High quality product, great merging of science & nature. I love their calendula cream!
    See what it’s all about: http://www.jurlique.com/

    Starbucks – consistently good, global yet feels personal

    Dansko – great product, timeless, excellent quality

    Ikea – uncomplicated, global, … stores look exactly the same no matter where in the world you are

    Milka – the chocolate I grew up with, I love the purple cow. Tastes soooo good!

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