Watchguard Security Pays Campaign

Category: Marketing

Client’s Pain Point
“We have a channel incentive program in place, but there seems to be a lack of awareness of the program, with many partial sign-ups, and incomplete registrations.”

Ideba’s Approach

  • Developed integrated, direct response campaign with multiple touch-points across various media, including: html emails, postcards, posters, Web banners, and social media
  • Focused on the simplicity of participation and high potential for reward
  • Created scalable foundation elements to support future waves of the campaign in 2012, based on learning from 2011

Results for the Client

  • Double-digit increase in new registrations in the Americas
  • Significant decrease in the number of incomplete registrations
  • Extension of campaign into EMEA (Europe, Middle East, Asia) in Q4, 2011 and Q1, 2012 based on success in Americas