VicTrans Website Development

Category: Consulting

Client’s Pain Point
“Victoria’s automotive repair market is so competitive and drivers are now so well-informed. We need to improve our web presence to connect with our customers and help attract new business.”

Ideba’s Approach

  • Led/conducted multi-tiered qualitative and quantitative customer research, and carried out online research to guide recommendations
  • Developed new customer-friendly content, optimized for search engines
  • Created webpage design and navigation that caters to known customer needs
  • Developed social media strategies to reach and engage multiple customer demographics

Results for the Client
With the website live and other core aspects of the Marketing Strategy in place, Victoria Transmission & Auto Care was able to realize the best quarter in the history of the company, in terms of revenue.