Recently I spoke with a sales consultant for a company involved in cloud computing. Armed with a fair amount of experience in marketing Cloud services, I found myself inquiring on buyer perceptions. I discovered that our experiences crossed paths on the concept of security. I asked if buyers feel the cloud is a secure alternative for data storage comparable to saving information on a traditional network or an everyday laptop/desktop hard drive.
“That’s the difference between younger professionals and the older folks I meet with,” He explained. Unfortunately, senior decision makers are often confused about how data storage works. They feel that because they can’t literally touch a file server, they can’t trust their important and sensitive documents will be saved securely.
As a younger person, I would agree with the comment. My concern with the cloud is not so much based on security – there are reputable companies out there who guarantee stored information will be safe from hackers. My anxiety is based more around the ease by which I can access my information. Saving to a hard drive insures that my information can be opened any time I need it (on or offline). Cloud service providers need to be able to ensure that my information is not only safe, but can be accessed easily as well.
What is your stand on cloud computing? Obviously there are pros and cons to using it as a primary platform. Feel free to leave a comment.
-Lee Sumner, Research Analyst