Bouba and Kiki are two words invented by the German psychologist, Wolfgang Kohler, in his late 1920’s research exploring the connection between sound and meaning. Participants were asked to match two abstract shapes with two made-up words (“Bouba” and “Kiki”). Intriguingly, nearly every single participant matched the sharp, angular shape with the word “Kiki,” and … Continue reading The Bouba/Kiki Effect: Understanding the Relationship of Sound and Meaning