Posts

Why Training Can Be a Competitive Differentiator for You

When you think about training, it should be a “must have” for all organizations. But to what extent does training become a competitive differentiator? Basic technical training is what I would consider critical. Equally, service training…

An Ever Evolving Role at an Ever Evolving Company

When Ideba was founded in 2010, we had three service offerings: qualitative VOC research, design/copywriting, and marketing consulting. In years one through eight, our services evolved… adding quantitative research, CSAT, Win/loss, analytics,…

Exceptional Client Service Always Wins

So much has changed over the past year, it’s hard to identify what’s remained constant. Many companies have struggled to stay open while others have been able to thrive. Products are obviously important and likely primary reasons why companies…

Make Your Content Work Harder

A lot of clients want to make more effective use of content marketing. Unfortunately, various economic pressures, and yes, a few penny-wise/pound foolish preconceptions stand in the way. However, even within limited budgets, it’s possible…
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Lollipop Moments

A couple of years ago, I had the opportunity to become involved in a student leadership group that allowed me to attend a number of conferences across Canada. One of the first conferences I attended featured a keynote speaker I had seen in…
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Stop Living the Entitled Life

We live in a world where people feel a sense of entitlement. Entitled to a job they know nothing about. Entitled to receiving an exorbitant amount of money for a job they have no experience doing. Entitled to covered medical benefits, because…
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Your Agency Should Be the Antidote to the Kool-Aid

In the world of corporate technology, it is painfully difficult to maintain third-party objectivity.  It’s hard to adopt and maintain the attitude with which prospects approach your products and services.  When working with a product or…