Posts

Make Your Content Work Harder

A lot of clients want to make more effective use of content marketing. Unfortunately, various economic pressures, and yes, a few penny-wise/pound foolish preconceptions stand in the way. However, even within limited budgets, it’s possible…
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Lollipop Moments

A couple of years ago, I had the opportunity to become involved in a student leadership group that allowed me to attend a number of conferences across Canada. One of the first conferences I attended featured a keynote speaker I had seen in…
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Stop Living the Entitled Life

We live in a world where people feel a sense of entitlement. Entitled to a job they know nothing about. Entitled to receiving an exorbitant amount of money for a job they have no experience doing. Entitled to covered medical benefits, because…
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Your Agency Should Be the Antidote to the Kool-Aid

In the world of corporate technology, it is painfully difficult to maintain third-party objectivity.  It’s hard to adopt and maintain the attitude with which prospects approach your products and services.  When working with a product or…