Tag Archive for: voice of the customer

Know What Your Customers Expect from Your Solutions — and Your Company

Judging from the customer satisfaction score (CSAT) and voice of the customer (VOC) research Ideba regularly conducts, customer expectations seem to be funneling into two main categories. The categories define what customers expect from the…

Promoting Customer Success with Videos

Ideba’s creative team loves to help our clients share their offerings in creative and engaging ways. Instead of telling potential customers how you can help them, let your past customers share what they gained by using your products or services.…

Engage Your Customers; Unlock Your Future Potential

Seems like the customer was always right, after all. Innovation doesn’t start with brainstorming in a small room of executives, it starts with unmet needs in the market, then delivering solutions that meet or resolve customer needs. How do…

You Won’t Know If You Don’t Ask

Qualitative research is an effective means of collecting information from clients and prospects through questioning and conversation by an unbiased third party, providing depth, breath, and insight. The extent to which, could never be captured…

Why Training Can Be a Competitive Differentiator for You

When you think about training, it should be a “must have” for all organizations. But to what extent does training become a competitive differentiator? Basic technical training is what I would consider critical. Equally, service training…

An Ever Evolving Role at an Ever Evolving Company

When Ideba was founded in 2010, we had three service offerings: qualitative VOC research, design/copywriting, and marketing consulting. In years one through eight, our services evolved… adding quantitative research, CSAT, Win/loss, analytics,…

Exceptional Client Service Always Wins

So much has changed over the past year, it’s hard to identify what’s remained constant. Many companies have struggled to stay open while others have been able to thrive. Products are obviously important and likely primary reasons why companies…

Make Your Content Work Harder

A lot of clients want to make more effective use of content marketing. Unfortunately, various economic pressures, and yes, a few penny-wise/pound foolish preconceptions stand in the way. However, even within limited budgets, it’s possible…