Tag Archive for: retention

Are you making a BIG mistake in times of economic uncertainty?

During uncertain economic times, it’s easy to cut Marketing budgets, prioritizing new customer acquisition over what you invest in current customers – the most important people in your world. If you nurture and serve your current customers…

How Airlines Can Retain Employees and Avoid Burnout

One of the biggest surprises for me working in a post-pandemic economy is how many employees quit their job. Factoring the influx of workers forced to call out sick due to an ebb and flow of COVID cases, employee retention is more important…

An Important Question for all CMO’s

Who is more important to you? Your current customers OR your prospective customers? A second question for you… Who is more important to you? Your current customers OR your prospective customers … as measured by the percentage of dollars…