Tag Archive for: relationship

Ownership is the First Step to Resolution
A common complaint voiced by customers dealing with a company’s support team is that they don’t feel that anyone has fully taken ownership of their issue. In our work with clients as well as my experiences in dealing with companies as a…

An Important Question for all CMO’s
Who is more important to you? Your current customers OR your prospective customers?
A second question for you…
Who is more important to you? Your current customers OR your prospective customers … as measured by the percentage of dollars…

Relationships Matter, but not in Isolation
As Ideba celebrates its ninth birthday, I thought it would be good to look back at three ingredients that have driven our success to date.
Since inception we’ve seen a lot of changes within our client base – M&A activity, new offerings,…

You Don’t Know What You Don’t Know
How do you know what your customer wants if you don’t take the time to ask them? And I don’t mean a generic online survey that is sent out after each purchase or experience. I am talking about a legitimate program that you use day in and…

Salvaging the Customer Relationship When Things Go Wrong
I love traveling, but detours and interruptions can make it incredibly frustrating. A recent travel experience reminded me that sometimes companies can’t fix their mistakes, but they can mitigate them effectively and leave customers feeling…

Help Me Help You, Times Two
Fans of the movie "Jerry Maguire" know the expression "help me help you" quite well. The phrase came to mind while reading a blog entry from Hightail called The Agency Game: 10 tips for working with agencies, and some of the maxims struck…