generic versus personalization

Personalization or go generic?

Having spent most of my career in hospitality, I see things very different than most. I have a special eye for detail and also for errors. Most of that relates to my own hotel experiences. I can almost guarantee that my experience of staying…
Businessman question marks

The Customer’s Always Right?

Doing my earliest public-facing job, I helped serve diners in a restaurant. During this time, I first heard “The customer is always right,” proclaimed by my manager. The expression stuck in my head and I wondered if that could really…
poor feedback

Place your order TODAY from NFL Store Online in time for delivery by Christmas, 2016

Four weeks prior to Christmas, 2015, I ordered a t-shirt for my son from the NFL Shop Online – the only gift he specifically requested, as he’s pretty easy to please. I was happy to receive an email within 24 hours confirming it would ship…