Posts

Some of the Fun Things Happening

I always love it when companies do a rebrand, except maybe in the case of recent car company logos.  Autodesk recently did a rebranding and I’m a fan. I’ll miss the colors, but the new logo and the corporate positioning are spot on…

A Logo is Worth a Thousand Words

As part of the creative team here at Ideba, I get to wear many hats to help deliver creative solutions for our clients. Out of all the myriad ways we help them succeed, branding and more specifically logo design top my list of rewarding challenges. What…

Digital Fungus

As the Crypto Economic Era bull market rages, with Bitcoin and Ethereum surpassing their all-time highs, we are seeing a range of blockchain-based businesses, applications, and projects entering the market. One of the most intriguing categories…

The Sound of Music – let’s keep it alive

For the last week, I’ve been staying with a friend who grew up playing the piano in school. Childhood memories of that experience inspired her to want to learn to play again as an older adult. In the past 10-15 years, I’ve noticed more…
HP logo

Keep it Stupid Simple

Many companies in the past have used minimalism and negative space in their corporate logos to great effect, most famously FedEx with their hidden arrow, USA network and the Girl Scouts. Recently, HP unveiled their latest version of their logo…