Client’s Pain Point
“What are the perceived benefits and barriers to acceptance for a new team-based pregnancy care model?”
Conducted a research study including 1:1 in-depth interviews with 33 women in the Portland area and online surveys of 75 women to include both commercial and Medicaid insurance populations.
Designed multiple surveys to accommodate different respondent groups which were then analyzed accordingly to present in-depth findings.
Results for Client
- Reduced sample size requirements to decrease study costs by 33%.
- Research results identified key marketing actions that were required for the model to be adopted, such as increased education on how the program worked and information to counter existing misconceptions.