I have had a lot of fun registering for weddings and baby showers. Randomly scanning things you want and believing someone may buy it for you is just too much fun. I like Amazon wish lists and have always made birthday and Christmas lists for family.

Dodge recently came out with the new idea of creating a car registry to get others to fund your car. http://www.youtube.com/watch?feature=player_embedded&v=BCfxOWLuNwU. When I first saw the commercial I was intrigued and thought it was such a great idea. Then the questions came. How does the registry work? Who would I send my car registry to? Who would fund a part of my car? Why would they? How long would it take for me to get the car funded? Do I even want a Dodge Dart? I never heard of the car model before now. This model definitely seems to break some etiquette rules – I would never put any item on a wedding or baby registry that was too expensive.

Two smart marketing things they did to address some of these questions and doubts is create a FAQ page and the ability for you browse registries on their website. Both quickly addressed questions of how this works and if it actually works. I was impressed to see 425 active registries. Unfortunately, it seems that most folks with registries have only achieved raising 1-5% of the funds needed. One nice aspect, according to the FAQs, is that you can withdraw the money raised without buying the car minus a small administrative fee.

So what do you think? Would you ever create a car registry or help fund someone else’s?

-Stephanie Vanterpool, Senior Director

2 replies
  1. Lee Sumner
    Lee Sumner says:

    Sounds to me like a spinoff of traditional “Crowd Funding” … except that instead of people contributing to an organization or campaign of sorts, they are contributing to an automobile. I suppose there is no shame in asking for what you REALLY want as a gift and using this method to raise the finances for it.

  2. Aaron Baldwin
    Aaron Baldwin says:

    This is a really interesting idea. I wonder if anyone will get a substantial portion of the car funded through this? This could be a nice method for recent college grads from affluent families to get the graduation present they want. I have a difficult time believing that this model will work or catch on within the industry.

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