Microsoft Virtualization Research

Category: Research

Client’s Pain Point
“Why are there so many queries into our Product Management Department – with more all the time? What’s influencing our customers’ licensing decisions?”

Ideba’s Approach

  • Conducted worldwide qualitative research study, involving 1-to-1 interviews
  • Provided detailed analysis of findings, identifying gaps and opportunities
  • Offered actionable recommendations for how the client could decrease the number of queries coming into their PM team, and improve its position in the desktop virtualization space


Results for the Client

  • A double-digit reduction in the number of queries coming into PM team
  • Newly-identified internal subject matter expert for future leverage
  • Incremental qualitative data that can be leveraged to improve future Windows 7 marketing campaigns