Last night Bing hosted what they are calling the largest live online poll in history – 12.9M votes. The live polling opened at 6:00 PM PST at the start of the United States Presidential State of the Union Address. The results are free to view at: http://www.bing.com/politics/stateoftheunion.
The way that this poll was set up is fascinating to me. Using simple demographics to establish research segments, the information collected ended up being quite useful and relevant to many news analysts in the media. Washington Post, Boston Herald and Deseret News are just three of the many news outlets that pulled data from the totally public report to support their analysis and findings on the event – other social media measuring tools included “peaks” in Twitter activity.
As Bing successfully demonstrated, this sort of structured, up-to-the-minute polling is possible and provides information that many people are interested in. This could very well be a platform for other major broadcasts like sports events and television shows. Seems like a no brainer to me to solicite public opinion for free, create an engaging viewer experience, and gather valuable information simultaneously at little to no cost to the users of the information.
How would you feel about participating in, or using results from similar studies? Leave a comment below to let us know your opinion.
-Lee Sumner, Research Analyst