Competitive, customer satisfaction, and win/loss research determine how your offerings, content and positioning compares to the competition, how and why you win against or lose out to them. Know—don’t guess—how customers perceive your products and services, what they need from you, and what they value most.
We find the diamonds in the rough of your market intelligence—those nuggets that reflect the nexus between marketplace needs and what you offer. Then we polish those nuggets with strategically sound marketing strategies and artistically arresting execution to help you inform and attract the right audience—whether internal or external.
Content like presentations, ebooks, infographics, videos, case studies, and sales tools can help you tell your story. Armed with a deep understanding of your customers’ needs, you can wrap that content in creative that deepens it, blending empirical audience insight and creative execution to maximize customer engagement.
Maximizing the value of a significant Microsoft testimonial win, Ideba simultaneously developed video, written, and infographic versions of the same customer success story for use in multiple media and lead generation programs.
See more work samples (from written case studies to videos to direct mail) on Slideshare.
Ideba is a consulting, research and creative firm focused on providing measurable benefits to our clients while creating positive change in the communities in which we do business. We do not define our success principally on the bottom line, but on the success we create for our customers.
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