Marketing Services - Research, Consultive, Creative

Getting the Facts

Research

Competitive, customer satisfaction, and win/loss research determine how your offerings, content and positioning compares to the competition, how and why you win against or lose out to them. Know—don’t guess—how customers perceive your products and services, what they need from you, and what they value most.

Putting it Together

Consulting

We find the diamonds in the rough of your market intelligence—those nuggets that reflect the nexus between marketplace needs and what you offer. Then we polish those nuggets with strategically sound marketing strategies and artistically arresting execution to help you inform and attract the right audience—whether internal or external.

Deepening the Message

Creative

Content like presentations, ebooks, infographics, videos, case studies, and sales tools can help you tell your story. Armed with a deep understanding of your customers’ needs, you can wrap that content in creative that deepens it, blending empirical audience insight and creative execution to maximize customer engagement.

ServiceNow sought a brief, compelling overview of a new capability’s functionality and benefits. Ideba created the brief, making ample use of graphics in both design and storytelling.

Ideba created a logo and a suite of promotional items for the “Uganda 2020” project on which it collaborates with Partnerships for Opportunity and Development in Africa (PODA).

Highlighting veterans’ stories of overcoming sometimes severe back pain, testimonial videos proved an ideal sales tool for RS Medical’s pain management solutions.

Testimonial videos featured real physicians discussing how they used Greenway Health solutions to successfully navigate today’s challenging healthcare landscape.

Even very dense data can be made more engaging and readable with the right infographic design. Ideba’s work on ServiceNow infographics proves that point.

Unengaging PowerPoint slides can ruin an event. Ideba pared copy and visualized concepts to energize Kaufman Hall’s PowerPoint for the Summit 2019 event.

To help Kaufman Hall maximize the value of its brand, Ideba created easy-to-use templates that help employees create content that pops without design resources.

Eye-catching design can make the difference between a successful tradeshow booth, and one that isn’t. Ideba used good design to hero Kaufman Hall’s message.

A website redesign must blend message with visuals to reach target audiences and guide them seamlessly to the information they need.

Ideba designed and built a whole new website for C4 Database Management, providing a modern, accessible look and feel along with ease of navigation and informational depth.

Maximizing the value of a significant Microsoft testimonial win, Ideba simultaneously developed video, written, and infographic versions of the same customer success story for use in multiple media and lead generation programs.

See more work samples (from written case studies to videos to direct mail) on Slideshare.

Research

Consulting

Creative

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