Picture this: you go to a restaurant, get seated… and they immediately bring you a plate of meatloaf. When you question why they didn’t ask you what you wanted to eat, they respond, “we think our customers like meatloaf.” Seems pretty silly, right? So then why do companies use this same approach toward marketing? Isn’t it way more difficult to guess what somebody wants than to simply ask them? And yet the cycle continues.
Do you want to stand out? Try focusing on producing “customer-focused” and “customer-driven” marketing. You’ll dramatically increase your chances of success. Instead of guessing at media choices, ask your customers where they go for information. Instead of guessing at offers, ask your customers what will motivate them to respond and/or buy. This will allow you to create more informed marketing decisions, increasing the likelihood of making an emotional connection with your customers.
Now it’s your turn to share your story. When was the last time you felt like a company truly listened to you?
By: Erin Sullivan, Director of Client Services