Facebook and its investors are hoping Graph Search is a new step in the right direction. Graph Search allows users to search Facebook for people, places, and things. The search indexes users’ “likes” and combines information from Microsoft Bing to provide results on one side while content from Facebook pages and apps will appear on the other side. This should allow Facebook users to find friends with similar interests or to help them make decisions based on the popularity of a movie or restaurant. This may help Facebook advantageously draw users away from Yelp.
There are some possible pitfalls. Do things that users “liked” earlier still accurately represent them? Additionally, will there be a rush of users unliking things as they update their preferences, especially if they are embarrassed by things they previously liked? Finally, what measures will Facebook provide to protect user privacy in regards to Graph Search?
Are you excited to use Graph Search or is this a useless feature that will make your privacy settings more complicated?
-Aaron Baldwin, Designer