2012 was a tough year for Facebook. They had problems with their IPO, their stock values dropped consistently, and complaints were filed about charging money for “Promoted Posts.” In addition, their Instagram unit managed to anger users by attempting to change the company’s privacy policy – Will 2013 be a better year?

Facebook and its investors are hoping Graph Search is a new step in the right direction. Graph Search allows users to search Facebook for people, places, and things. The search indexes users’ “likes” and combines information from Microsoft Bing to provide results on one side while content from Facebook pages and apps will appear on the other side. This should allow Facebook users to find friends with similar interests or to help them make decisions based on the popularity of a movie or restaurant. This may help Facebook advantageously draw users away from Yelp.

There are some possible pitfalls. Do things that users “liked” earlier still accurately represent them? Additionally, will there be a rush of users unliking things as they update their preferences, especially if they are embarrassed by things they previously liked? Finally, what measures will Facebook provide to protect user privacy in regards to Graph Search?

Are you excited to use Graph Search or is this a useless feature that will make your privacy settings more complicated?

-Aaron Baldwin, Designer

1 reply
  1. Stephanie
    Stephanie says:

    I really question how effective it is. I don’t spend a lot of time liking things. I may occasionally if I see it in my Facebook feed or ad side bar. But I don’t go out looking for things to like. I would never consider it an accurate representation of me.

    The biggest question I have is “where is the value?” How does Facebook, users, or advertisers benefit from this?

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