Being Research Director is all about having a passion for learning new things every day and then passing these insights onto our clients so they can improve their business. Each day is different because I am always talking to new clients, their customers, or their prospects and learning about what is going on in their likely ever-changing market. Here are some of the random but cool things I learned last week:

  1. It cost me under $10 to call Nigeria via Skype and ask an IT director about their IT security issues. Surprisingly a lot of the issues were the same as those of IT directors in the U.S.
  2. The marketing phrase, “not on our watch” does not translate well in German. A better phrase is, “not while we protect you.”
  3. Social media fraud is becoming a real problem. I heard one example of a man creating over 200 fake accounts just to harass his ex-wife
  4. The statement on our signature, “Please consider the environment before printing this e-mail,” was received as offensive by a research participant who saw it as irrelevant and condescending.
  5. You can’t even imagine the number of devices Microsoft now touches since it bought Skype.
  6. 50% of people who took a survey we conducted on IT project management services turned down the incentive because they saw value in being anonymous.

Comments Welcome!

Feel free to comment on these insights or share some of your own.

by Stephanie Vanterpool