FortisBC Sales Enablement Materials

Category: Marketing

Client’s Pain Point
“Everybody – the public, our customers, our employees – thinks we’re just the gas company. How do we get them to see we’re now so much more than that?”

Ideba’s Approach
Developed a set of customer-driven, customer-focused sales tools:

  • Project overviews
  • Modular presentation slides for sales use in 1-to-1 and 1-to-many situations
  • Developed internal reference guides to support sales process and drive increased consistency
  • Created and directed demand-generation campaign to support sales efforts

Results for the Client

  • Consistent Sales message now being delivered internally and externally
  • Increased sales of Alternative Energy and Integrated energy Solutions, creating a back-log of orders for fulfillment