FortisBC Sales Enablement Materials
Category: Marketing
Client’s Pain Point
“Everybody – the public, our customers, our employees – thinks we’re just the gas company. How do we get them to see we’re now so much more than that?”
Ideba’s Approach
Developed a set of customer-driven, customer-focused sales tools:
- Project overviews
- Modular presentation slides for sales use in 1-to-1 and 1-to-many situations
- Developed internal reference guides to support sales process and drive increased consistency
- Created and directed demand-generation campaign to support sales efforts
Results for the Client
- Consistent Sales message now being delivered internally and externally
- Increased sales of Alternative Energy and Integrated energy Solutions, creating a back-log of orders for fulfillment