The expanded presence of crowdfunding sites like Kickstarter, Indiegogo and Launcht is not only a good thing in today’s muddled economy, it’s helping recapture the open source principles of the Web as it grows. With these new economic options, not only artists can get support for their projects – resources are now available to any enterprising person or group with a drive to create something meaningful.
The Web, at times, has been a truly amazing place – fertile ground. Even if corporatization has moved in and dominated as usual, people who once struggled to have a voice still find one online. The open source era welcomed ideas both technical and content-driven. Blogs, syndication, Web sites of all sorts allowed everyone to participate because the cost was no longer prohibitive as it was with pre-Web media formats like broadcasting and publishing.
Crowdfunding is one of many recent evolutions that have quietly taken place on the Web. Just as the last political elections have tipped toward savvy online prowess, getting a nascent business off the ground can be more successful by going online as well.
Over the upcoming months as we wait for that elusive transformation promised by the “new enlightened era” that the Mayan calendar portended, it may be quietly slipping into our lives through crowdfunding. The Web, after all, may be delivering its promise to inventive yet underfunded people in the form of contributions to the creation that they want to bring life.
-Mark Salow, Marketing Consultant