From the desk of the intern, part 2

by Michelle Clarke, Account Coordintor, Intern Here at Ideba, I am officially one month into my internship. I have been happily involved in multiple sides of the business: sourcing vendors, organizing local client events, preparing and distributing…

Results of Last Week's Poll

5/29-6/04 Total Voters: 6 When you have a meeting, what annoys you the most? People showing up late (66.6%, 4 Votes) People having side conversations (0 %, 0 Votes) Meetings that run long (0%, 0 Votes) Unexpected people attending (0%,…

Five Things to Remember for a Successful Meeting

Last year I got the opportunity to work with a team of six student interns. They were shocked when I wrote up their midterm report saying they had done an exceptional job with their assigned projects but lacked professionalism. At our next meeting,…

Results of Last Week's Poll

5/23-5/28 Total Voters: 8 What are the most important qualities you look for in partners? (Check all that apply.) Honesty (75%, 6 Votes) Quality (63%, 5 Votes) Innovation (50%, 4 Votes) Collaborative spirit (25%, 2 Votes) Cheap (25%, 2 Votes) Bring…

We Want Partners NOT Vendors

The great thing about the right kind of partner is the component of “mutual success.” As partners, you often share risk, always benefit from the gains, and continually help each with existing and new business. In his book, Agency Mania,…

Results of Last Week's Poll

Poll from 5/16-5/20 Total Voters: 3 How do you collect feedback from your customers that will inform your future marketing efforts? Ask sales reps about what they are hearing from customers (33%, 1 Votes) Conduct interviews with customers…

Here’s a crazy idea… ask your customers what they want.

Picture this: you go to a restaurant, get seated… and they immediately bring you a plate of meatloaf. When you question why they didn’t ask you what you wanted to eat, they respond, “we think our customers like meatloaf.” Seems pretty…

Results of Last Week's Poll

Poll from 5/9 - 5/13 Total voters: 5 Which west coast city has the largest influence on the North American marketing scene? Portland (40%, 2 Votes) Los Angeles (20%, 1 Votes) San Francisco (20%, 1 Votes) Seattle (20%, 1 Votes) San Diego (0%,…

From the desk of the intern, part 1

by Michelle Clarke, Account Coordinator, Intern As the new intern at Ideba coming from the University of Victoria, I was excited to be immersed into the world of marketing and business. Overall, I have had an extremely successful first week;…

Results of Last Week's Poll

Poll from 5/2-5/9 Total Voters: 9 Which technology trend will have the biggest long-term impact on the market? Cloud Computing (56%, 5 Votes) Mobile (33%, 3 Votes) Virtualization (11%, 1 Votes) Software as a Service (Saas) (0%, 0 Votes)