Marketing to My Mobile – Love, like, or hate?

I got a text yesterday trying to convince me to visit a payday loan website and I felt violated. How did they get my cell number? Why do they think I am interested in this? Mobile marketing is definitely the hot topic at the moment. I attended…

CES 2012 - The Show Must Go On

Bye-bye Microsoft Before CES even kicked off, Microsoft announced it would be their last. They gave up their prominent floor space next to the always stunning Intel space, and they won’t have another keynote. There was a lot of conjecture…

What Motivates You to Work Each Day?

I often get asked why I started Ideba, and what I get out of it personally. My belief is that people go to work for two reasons; Reward and Recognition. What those two things mean to different people can vary quite significantly from financial…

People-on-the-Move (by Douglas Magazine)

Courtesy of Douglas Magazine: http://www.douglasmagazine.com/component/k2/item/15174.html James Rice Ideba Marketing Inc. Chief Digital Officer Jan 11, 2012 James Rice has joined Ideba Marketing Inc. in the role of chief digital officer. The…

A Proper Evidence Engine - 3 Important Steps

Picture this all too common scene… Prospect: “Can you show me some examples of past work?” Sales person: “Sure, I will send you some later this week.” Now, it is a mad scramble to quickly come up with case studies and client references…

End of the Year Blog Review

Back in April, we made the decision to add a blog to our website even though we weren’t sure how much impact it would have. So far we have gotten great feedback.  Even if most of it is verbally shared with us because our readers tend to lurk…

I love my shoes ...

This is the story of this year's favorite gift under the Christmas tree: When I opened the wrapping and saw that it was a Nike shoe box, I thought: Great, I really need another pair!” Then I opened the box, and there they were black with…

Paying attention to what matters

This time of year is often one of reflection. Not just about one’s own life, but about the world we live in. In an era of constant stimulation and instant gratification, I find myself reflecting on our society, and wondering if we’ve got…

What’s Your Excuse?

It’s always interesting to sit back and reflect this time of year. How much money did I make? What was my bonus? How many places did we visit? What cool new things did we buy? But shouldn’t the most important question be: “How much did…

What Products Do You Find Innovative?

I recently completed a research study where we asked people to define innovation. We heard from people that products are innovative if they make you more innovative. Of course a lot of people brought up the iPhone as the most innovative product…