Customer Insights

We learn what your customers need to improve marketing, from purchase and usage through support and satisfaction.

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Denali HP Microsite

Category: Consulting Client’s Pain Point “How can we communicate the benefits of HP networking to our clients in a competitive market?” Ideba’s Approach Built an HP Networking specific microsite, with video evidence and other value-added…

The Retail Experience - My Personal $1,600 Chair Story

I am deep in the middle of a research study trying to help a client learn about the retail experience and purchase factors from their customers’ perspective. At the same time, I have been going through my own retail story complete with extraordinarily…

Why Should I Participate in Market Research?

We ask thousands of people each year to participate in research and inevitability we hear a lot of “yes” and a lot of “no.” Sometimes I feel like the annoying Animaniac character that always said, “Would you like to take a survey?” Here…

Making Peer Reviews Part of B2B Marketing

Social networking increased the influence of peer reviews over the past few years for consumer products but B2B marketers have been slow to recognize the value of peer reviews and put them to use. Reviewers have the ability to shift opinions…

Over-Thinking Client/Agency Relations

There have been a lot of stories in the past couple of years about the shifting dynamic between ad agencies and clients. Most notably, they proclaim the end of the agency for varied reasons. The end never arrives, but the discussion continues…

A Brand of Convenience

Starwood hotels recently announced that members can name their own check-in/out times. Check out the story. The amazing thing about this move is that instead of figuring out what competitive advantages their hotels could offer within the…

Social Media is Not Free

As a follow up to our post this Fall, “Seven Reasons for a Social Media Strategy”, we thought it would be pertinent to also point out three reasons NOT to have a social media strategy. While it’s true that, for many businesses, social…