The ROI of Social Media

Do you have an example of a business that is making money with social media marketing? Not having a social media strategy for your business is like not having a website or a sign in front of your store. I keep seeing testimonials of how people…

Are “Strategists” Really Strategic or…?

Bumped into an ex-colleague of mine a few weeks ago… a great Project Manager who’s now a “Channel Strategist.” Spoke to another ex-colleague a few weeks prior, who was a Junior Designer two years ago… who is now a “Creative Strategist.”…

Results of Our Last Poll

7/13-7/19 Total Voters: 6 What's the one thing you and your team could do better to increase your likelihood of success in new business pitches? Clearly ascertain business goals and objectives up-front (17%, 1 Vote) Refine scoping process…

Could You Improve Your Sales Conversion Rates?

We’ve been conducting Win/Loss interviews for a number of clients over the past two years now… a third-party follow-up devoid of any biases, and an opportunity for our clients’ customers (or not, if it’s a loss) to share why they did…

Results of Our Last Poll

07/11-07/12 Total Voters: 4 How important is it to your company to maintain its corporate social responsibility? A top priority (100%, 4 Votes) Somewhat important (0%, 0 Votes) Not important (0%, 0 Votes) Not a priority at all (0%, 0…

From the desk of the intern, part 3

As Ideba’s Account Coordinator, I am officially half-way through my first internship. It has been a great learning adventure, and I have been happy to help out with the many dynamic parts of the Ideba world. I have been especially privileged…

Results of Last Week's Poll

07/07-07/11 Total Voters: 4 Where did you learn your most valuable business lesson? On the job (from clients/colleagues/managers) (100%, 4 Votes) From mentors (0%, 0 Votes) In school (0%, 0 Votes) Other sources (news, publications, etc.)…

Learning Through Experience

We recently had the opportunity to plan an exciting event for one of our British Columbia-based clients, who had just completed construction of a $200M CDN facility on top of Mount Hayes on Vancouver Island. The project was a long road and represented…

Results of Last Week's Poll

7/03-7/07 Total Voters: 5 Which do you think is the best predictor of company growth? Customer satisfaction (40%, 2 Votes) Repeat business (40%, 2 Votes) New business (0%, 0 Votes) Year over year revenue growth (20%, 1 Vote)

Organic Growth with Existing Clients

In the past six months, I’m proud of the fact that our business has increased 100% over the comparable period in 2010. Every cent of that increase is from organic growth within existing clients. If you believe in the simple philosophy that…