Entries by Jenna Fuchs

Holiday Commercial Creep

I wondered if it was just me…or if holiday TV commercials were appearing even earlier this year.  It was literally the day after Halloween when I noticed what was clearly a holiday commercial – of the Christmas, Hanukkah, Kwanzaa ilk…not Thanksgiving turkey – already being aired.  It struck me: are these commercials appearing earlier than […]

The One Thing Millennials Haven’t Ruined (Yet)

There’s a near-constant onslaught of headlines outlining the vast number of things Millennials have killed. From golf to relationships, they’ve been accused of taking them all out, one by one. Of course, there are some very good reasons for most of these shifts. As a whole, Millennials don’t have the same financial stability to keep […]

Avoiding Pop Star Burn-Out

Musical pop stars impress me as working professionals. They are forced to live under pressures of stardom 24/7, and, if there’s one thing I can imagine it is that the spotlight burns hot. Just the tour schedule alone for a given pop star is daunting. Adele is as close to the height of her career […]

Embracing or Fearing Glassdoor

About three years ago, I received a call from a prospective client, worried that his firm’s Glassdoor ranking was appearing at #2 in organic searches for his firm. The overall score was not flattering and there were a number of negative comments from former employees. At that point, I started to pay more attention to […]

The Distraction of the Cell Phone

As time goes on, technology continues to evolve. We used to use our cell phones primary for phone calls. At least I did. Then, it expanded to include texting, emailing and taking pictures. Now we use them for almost everything. From posting on Facebook to transferring funds to/from a bank account, there’s almost nothing our […]

Kids Helping Kids – Help Bring Clean Water to a School

If you follow the Ideba blog or our social media accounts, you’ve probably noticed that we just completed two major events that are part of our annual commitment to education and giving back to the community. If you are not familiar with what we’ve been up to, check out our blog post about this year’s […]

Big Pharma, Give the Ads a Rest!

If you routinely spend time watching commercial TV networks, it’s obvious that the barrage of big pharma ad battles is getting increasingly annoying. Apparently, we are flummoxed by which medication is best for our “moderate to severe plaque psoriasis.” Is it Otezla, Taltz, Humira, Cosentyx or Stelara? This makes your average Joe (not seeking multiple […]

iPhone X and Face ID

Apple recently announced the upcoming release of the iPhone 8 and 8 Plus as well as the iPhone X. I did not watch Apple’s event, but I have picked up on some of the highlights over the past few days. Mainly, the iPhone X’s Face ID feature. Unlocking your phone with facial recognition was the […]

Marketing & Sales Training in Uganda

In 1995, I landed my first job in direct marketing. The agency President (an Elvis lookalike and super cool guy) walked into my office on day one, and placed a book on the desk in front of me… “Successful Direct Marketing” by Bob Stone – considered to this day by many to be the “bible” […]

Sitting With a Celebrity

Having worked in the luxury hotel industry for several years, I’ve come across a ton of celebrities. When I first started in the industry, I was 19 years old. I was overly excited every time I saw someone who was even remotely famous. The hotel set many boundaries for when you spot a celebrity, so […]