Entries by Jenna Fuchs

Reflecting on Opportunity and Ambiguity

As I am nearing the end of my second co-op (or internship) here at Ideba, I have been reflecting on my time with the company: my successes, areas for improvement, and my progress since my last co-op term. Something that came up recently was the idea that my position is quite different from those of […]

I Like my Machines the way Mae West Liked her Men: Dumb.

https://youtu.be/wXxrmussq4E The referenced video holds the benign title “Robots Opening Doors.” Sounds simple. However, the reaction to it, including mine, can be best described as bemused horror. In the video, an arm-less, 4-legged robot stops at a door it’s unable to open. The robot “looks” to its side and seemingly signals, a second robot, this […]

The Value of Services

I’ve taken a good college try at the smart home, from August locks to WeMo smart switches to the Nest thermostat.  Everything is a bit clunky.  This is after a good two decades of the technology industry learning how to make printer setup not so hard.  Remember struggling with the old laser printer setup?  Get […]

And The Oscar Goes To…

This has been an exceptional season in Academy Award nominated film marketing.  My history in marketing feature films goes back to late 90’s and I still pay very close attention. I’ve also personally always been a film buff as well so my livelihood and interests make me continuously observe which films are being promoted and […]

Staying Productive While on The Road

At first, it seems easy to complete 40 hours of work in a week while simultaneously traveling for meetings or sales. It would appear from a superficial level that hours of airplane travel, blocks of time waiting for transit, shuttle, taxi time and evenings in hotel rooms would give ample time to complete day-to-day tasks. […]

There are no Winners if you don’t Compete

In a world without competition there are no winners, but there are also no losers. There are no prizes to be won, but there is also nothing to motivate you to try something new. Without competition, there is no drive to improve. In the business world, industry competition keeps companies engaged with what their consumers […]

Relationships Matter, but not in Isolation

As Ideba celebrates its ninth birthday, I thought it would be good to look back at three ingredients that have driven our success to date. Since inception we’ve seen a lot of changes within our client base – M&A activity, new offerings, staff reductions, shift in business models, and more. We’ve experienced many clients move […]

Bad Service Sabotages Second Chances

I am such a stickler for good service it pains me. I’m constantly disappointed with service levels, assuming that my expectations are just too high. I’ve experienced amazing service at several places across the US, and I’ve also experienced the worst service you can imagine. The one thing that’s consistent between really good service and […]

Remembering Asian Market Diversity

Last year, I was fortunate enough to spend four months living in Singapore while attending a local university. One of the classes I took discussed the huge variances among Asian countries and regions, areas often lumped together and deemed similar if not homogeneous. While I’m lucky to live in a very culturally diverse part of […]

Not All Video is Created Equal

For yet another year, video is all the rage in marketing. IDG raved about the effectiveness of video content with the following stats: 65% of video viewers watch more than ¾ of a video 75% of execs watch work-related videos at least weekly Using the word “video” in an email subject line boosts opens by […]