Entries by Jenna Fuchs

Generational Differences: Millennial and Gen Z

I tried to write a blog on the new short-form social video app, TikTok, and why it has become so popular with younger generations. Is it just a matter of generational understanding? Or it is social channel improvements via artificial intelligence? Many people who don’t use TikTok, have no idea why it became so popular […]

New Year, Same Loyalty

The beginning of a new year is the best time to determine your hotel and airline of choice. I have many friends that travel a lot, but don’t have one airline or one hotel chain that they frequent. The problem with that is that you will never gain the benefits of being loyal to a […]

A tip to get the most out of your marketing agency

Many corporate clients do not give their marketing agencies the information they need to do their best work, or best serve clients. I’m not talking about the details of the solution or service, or even the strategy behind a particular campaign. I’m talking about the behind-the-scenes, often political considerations that can steer marketing efforts, and […]

Best of the Year

Pantone announced next year’s color – Classic Blue. It represents dependable and stable. If it’s a harbinger of political sentiment, I’m all in. Looking back, my favorite things of the past year were: Zuckerberg is getting closer to prison Influencer media is more scrutinized Amazon still goes to NY – without a tax break, showing […]

Holiday Movies for These Winter Nights

Every year, extra time means extra attention available for movie watching during the holidays. In these days of streaming, a few of the best movies this year can be had online. But if you’re needing to get out to the cineplex with family or friends, and also want to avoid this year’s holiday blockbuster Star […]

Uganda 2020: Lee Sumner

Uganda community outreach and support initiative is something that I have been hearing about, second hand, from those within my company for many years. It is an honor and a privilege to be lending a hand in the 2020 effort. My goals for the initiative are to make as many human connections with the people […]

Effective Writing Strategies for Business

I watched this five-minute video floating around LinkedIn the other day and fell in love. Besides showing what seemed like a fun, family activity, the clip instantly reminded me of a lesson I learned in 3rd grade by one of my favorite elementary-school teachers. My class’s assignment was to write step-by-step instructions for any simple […]

Uganda 2020: Perri Read

Top three things I’m looking forward to most from the 2020 trip: Contributing firsthand to a project that Ideba has been supporting for a long time. I’m excited to see what the school looks like and gain a more in depth understanding of how the project has progressed, where it’s going next, and meeting the […]

25 Days of Kindness

With the holiday season upon us, it seems like there is an advent calendar for everything these days; whether it’s chocolate, tea or cracking open a beer everyday for the next month. At Ideba, one of our top priorities is giving back. In the spirit of giving back this season, I thought I’d share a […]

Uganda 2020: Mark Hutchins

Favorite things about Uganda: The students at the school were really awesome in their drive, their curiosity, and knowledge. I was very impressed with everything they were doing. The food is really good. I especially loved the peanuts and popcorn! What surprised me most about Uganda: I was surprised at how hard Ugandans work and […]