Bumped into an ex-colleague of mine a few weeks ago… a great Project Manager who’s now a “Channel Strategist.” Spoke to another ex-colleague a few weeks prior, who was a Junior Designer two years ago… who is now a “Creative Strategist.” Why is that everyone wants to be a “Strategist?” Do they even know the meaning of the word, and if they do, who really cares? So I decided to do the honorable thing and look it up on dictionary.com:

Strategist: “An expert in strategy, especially in warfare.”

I’ve interviewed a few people in the last five years that had “Strategist” titles on their Resumes. The interesting thing was that not one could explain a strategy that they’d ever developed on behalf of a client, that they could track back to business objectives and/or measurable results!

The bottom-line is that if you are strategic and smart, you don’t need to have your employer give you the title to prove it. You just get it.

Comments Welcome!

Tell us about a “strategist” you have worked with or your role if you are one.