I read a quote today by The President of The United States on his current energy policy: “We can’t have an energy strategy for the last century that traps us in the past. We need an energy strategy for the future – an all-of-the-above strategy for the 21st century that develops every source of American-made energy.” (http://www.whitehouse.gov/energy)

It is clear that the president has taken action in establishing a progressive and effective foundation for what many call a clean energy economy. He has provided about $56 billion in grants and tax incentives to renewable energy and efficiency industries in the US and has declared the goal of reducing carbon dioxide in the atmosphere 84% by 2050.

This change in the U.S. (and global) economy is one of the most important shifts in consumerism within my lifetime. Unlike other industry trends, the shift from non-renewable energy sources to naturally generating energy lays out long-term opportunities for the future. It has already created jobs within the country and also establishes a level of consciousness towards environmental protection and conservation.

During my lifetime I expect to see a lot of fast changes in consumerism because that is merely the nature of business. However, I anticipate that clean energy will continue to thrive and eventually shift to being the main option for energy consumption. Clean energy is an investment that, despite the political and social overtone involved, makes perfect sense.

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-Lee Sumner, Research Analyst