While many things in our world continue to get bigger (Wal-Mart, Flat screen TV’s, Youtube’s video library), you can’t help but notice the growth of little things. Many people have moved away from, even boycotted, mass production and supercenters, and prefer to shop small scale, artisan, handcrafted or locally grown.

In the luxury world, boutique hotels have risen in popularity, boasting less rooms but more authenticity; less staff but more attention to detail; and less grand but more intimate. High end restaurants are serving downsized meals such as tapas and small plates for a high price. And as people seek more affordable and more efficient living, ‘Micro-apartments’, featuring built-in beds, compact appliances, folding furniture and other features to facilitate compact living are popping up more and more. The list goes on, with top sellers like Mini Coopers, microbrews, cupcakes and sliders. And with a team of just nine employees, Ideba also seems to fit into this small category.

There are several reasons why I think small businesses can offer greater value for customers and clients. For instance, in the world of call centers and telemarketers, we can truly appreciate a personal phone call, note or email directly from a manager who knows you by name. Smaller companies can also be more flexible and able to innovate, make decisions, and change their business model or service offering to better meet the needs of their market. And of course, when it comes to the bottom line, as more businesses move toward a virtual model, less office space and reduced hard costs can result in savings that can be passed on to the customer.

Whatever the reason may be: shifting consumer preferences, efforts to spend more responsibly, or maybe an economy that sees businesses facing the challenge of doing more with less, there seems to have been a shift from big to small. And while the big will always continue to get bigger, you can’t underestimate the little.

How do you know what size is the best fit for your business today? Is bigger always better?

– Courtney Swartz, Consultant

1 reply
  1. Lee Sumner
    Lee Sumner says:

    Small companies are great because it’s easy to talk to exactly who you want to talk to! I often find it difficult to talk to the “right” decision maker within a big company. I find myself asking: Who has the authority to answer my questions or to approve a certain transaction?

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