photo album of trip in summer on wood table. instant photo of retro camera - vintage and retro style

Marketing to Nostalgia

Lime Skittles are back! I wonder if Marshawn Lynch is pumped about it (or maybe he loves the green apple flavor that replaced lime)? Why is this a big deal? Lime flavored Skittles were replaced in 2013 and nostalgic fans have been pleading with…
forested mountain slope in low lying cloud with the evergreen conifers shrouded in mist in a scenic landscape view

Marketing David Lynch Style

Let’s face it, David Lynch is cool. He was when Twin Peaks took off about 27 years ago, and he still is. Why this realization? I’m in marketing and something as long-awaited as the return of Twin Peaks needed the right approach. And,…
closeup portrait headshot young woman closing covering eyes with hands can't look hiding avoiding situation isolated grey wall background. see no evil concept. human emotion face expression perception

Dinner in the Dark

Recently, I took advantage of a neat opportunity to experience a different kind of restaurant. This restaurant was Dark Table – located in Vancouver, BC. The unique experience that Dark Table offers is that of enjoying a meal without all 5…
bright picture of man with crossed fingers

Are you encouraging future employees to lie?

Interviewers make the task of asking questions into an art. Like cracking open a pomegranate, there are correct ways and incorrect ways at getting to the juicy facts. Even so, interviewers are only as good as the questions they have drafted…