
Marketing to Nostalgia
Lime Skittles are back! I wonder if Marshawn Lynch is pumped about it (or maybe he loves the green apple flavor that replaced lime)? Why is this a big deal? Lime flavored Skittles were replaced in 2013 and nostalgic fans have been pleading with…

Marketing David Lynch Style
Let’s face it, David Lynch is cool. He was when Twin Peaks took off about 27 years ago, and he still is.
Why this realization? I’m in marketing and something as long-awaited as the return of Twin Peaks needed the right approach. And,…

Dinner in the Dark
Recently, I took advantage of a neat opportunity to experience a different kind of restaurant. This restaurant was Dark Table – located in Vancouver, BC. The unique experience that Dark Table offers is that of enjoying a meal without all 5…

Are you encouraging future employees to lie?
Interviewers make the task of asking questions into an art. Like cracking open a pomegranate, there are correct ways and incorrect ways at getting to the juicy facts. Even so, interviewers are only as good as the questions they have drafted…