
Brand Building: Research First
Great branding is the most direct and powerful way for your company to tell the world who you are and what you stand for. But how do you filter all your creative design options to both please the client and reach consensus within your team?
Even…

The Robots Have Terrible Taste
Last year, McCann Japan built an artificial intelligence creative director (AI-CD). The machine uses troves of past advertisements to draw upon to create a new ad. The client, Clorets, got to pit man and machine. Two ads were created, you…

Please Don’t Share
In what we euphemistically call “Middle Age,” (I don’t know many 116 year olds, do you?), I don’t pretend to know how anyone of a younger generation thinks. I keep abreast of technologies and tools that they use because I make a living…

Salvaging the Customer Relationship When Things Go Wrong
I love traveling, but detours and interruptions can make it incredibly frustrating. A recent travel experience reminded me that sometimes companies can’t fix their mistakes, but they can mitigate them effectively and leave customers feeling…