Ladies, don’t hold back!
Eighteen of Fortune 500 CEO's are women. A small number, yes, but it's a record - up from twelve last year. So what's holding women back in today's workplace? In my opinion - nothing. It's quite apparent that women today have higher ambitions…
Tips & Tricks from a Frequent Flier
Returning from DC on the weekend, I sat next to a guy that was passing the two million mile mark with United Airlines. I didn't know whether to congratulate him, or to commiserate, such is the challenge associated with regular business travel.…
Change is Constant
In 1985 I took my first computer course. Nobody I knew had a personal computer sitting at home at the time. Taking the first steps of learning how to program was part of a typing/short-hand class (short hand, right?). All we learned during…
Normal Accidents
In organizational communication theory, researchers explain that life is a complex system with unpredictable cause and effect relationships that can easily turn into a "normal accident." In laymen's terms a "normal accident" is when everything…
WatchGuard Seminars in a Box
Category: Consulting
Client’s Pain Point
“We need a consistent approach to recruiting, planning, marketing, and tracking seminars and webinars”.
Ideba’s Approach
Leveraged Marketo® software, created a “Seminars in a Box” campaign,…